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About Me
I started my career nearly 25 years ago running million-dollar national campaigns at one of the largest media companies in America—and I’ve been hooked on bold marketing ever since. From scaling a single retail store to 34 locations in two states, to producing campaigns copied across an entire industry, I’ve proven that smart, fearless marketing transforms businesses. Backed by Google certifications and nonstop education, I now put that expertise to work helping small businesses stand out, scale fast, and thrive in today’s digital world
Google’s 2025 update makes one thing clear—the era of DIY SEO is over. With stricter algorithms, mobile-first indexing, and new core metrics, small businesses that rely on shortcuts or outdated tactics will vanish from search visibility. To survive, you need professional strategy, technical expertise, relatable content, and consistent optimization that keeps pace with Google’s demands.
My Expertise
1
Google Certified
As a Google Ads Certified specialist, I create campaigns that maximize visibility and ROI across search, display, and shopping. My certification ensures I’m up to date on the latest ad strategies, targeting methods, and algorithm changes. With data-driven insights and proven expertise, I help businesses get more clicks, conversions, and sales for every dollar spent.
2
Broward College
With advanced training in brand strategy and management from Broward College, I help businesses create branding that does more than look good—it builds trust, recognition, and loyalty. I apply proven techniques to position your brand in the market, differentiate you from competitors, and strengthen customer connections. The result is a brand identity that drives growth and keeps you top of mind
3
Continuing Education
Currently enrolled in Data Analytics, I’m developing advanced skills to prepare, process, and analyze data that drive smarter business decisions. I translate numbers into clear visualizations and actionable insights, giving you strategies backed by facts—not guesses. This means better targeting, stronger campaigns, and results you can measure
Career
My Story & Career
My Career Highlights
My marketing career began almost 25 years ago at Cumulus Broadcasting, one of the largest media companies in America. After completing a rigorous six-month training program, I quickly advanced to managing million-dollar national accounts, producing, writing, and promoting campaigns for iconic brands. That experience revealed my true passion for advertising—blending creativity, strategy, and human connection
After relocating to Florida, I transitioned into pharma sales and later marketing leadership, training reps and executing campaigns that drove business growth. I went on to lead the advertising efforts for a retail company that scaled from one store to 34 across two states in just three years—producing radio, print, and digital campaigns, including a million-dollar partnership with Best Buy for Business. That success cemented my belief that bold, strategic marketing has the power to transform businesses
Growth Should Never Be Out Of Reach
Since then, I’ve continued to expand my expertise with accredited marketing certifications from Broward Community College and ongoing Google certifications in Ads, Analytics, and digital strategy. Today, I channel that knowledge and experience into helping small businesses not just survive, but thrive in a competitive digital world—delivering the strategy, creativity, and results they need to stand out and grow
Right now is the most critical time for small businesses to seek guidance from a qualified marketing strategist. With constant Google updates and the rapid shift toward digital, the businesses that don’t adapt will get left behind. I’ve been recruited by local agencies, but I’ve yet to find one that truly puts small businesses first—most are focused on making a sale, not delivering real results. My mission is different: I want my work to be seen in your revenue and analytics, not just in promises. And if cash flow is tight, I’ll collaborate with you to create a plan that works—because growth should never be out of reach.
Recent Blog
Google Ranking 2025 – Hard Lessons and Real Truth
